Our Story


The idea for LULU ORRY began over a decade ago. As a self-confessed beauty junky, my bathroom was always full of the latest lotions and potions, most of which were barely used, let alone ever finished. I bought into one promise after another, usually ending up disappointed. I was also constantly baffled by long lists of unpronounceable ingredients which didn’t seem to work or irritated my skin. When my mother became ill with ovarian cancer (and had been an avid user of talcum powder which has been linked to this type of cancer) it became so important for me to reassess not just what we put into our bodies but what we put on it too. I started researching and was horrified by what I discovered, it was a wakeup call. I became far more conscious of what products I was using, their efficacy and what was actually in these products.

Our skin is the largest organ of the body and since it is porous, it absorbs everything we put on it. The average woman uses 12 products daily which contain 168 unique chemicals. Scientists are starting to talk about this as ‘our chemical body burden’ i.e. the chemical build up in our systems that can increase the chance of cancer or fertility problems.

I started to search for products that were not just good for my skin but were also kind to the environment and made by companies who cared about their impact on the planet. It was a minefield and not easy to find . Lots of websites had ‘clean’ products but you had to search around for them and then look at the brands’ individual websites to see if their packaging was recyclable, whether they were conscious of their carbon footprint in making their products, did they source their ingredients sustainably and so on. In the end, I decided that the only way to find what I was looking for was to curate these brands myself and hence Lulu Orry was born!

Our mission is to source and stock only quality products that feel luxurious and deliver on what they promise environmentally, sustainably and efficaciously. Each and every brand embraces our philosophy, manufacturing with honesty, using quality ingredients and respecting the planet. Lulu has grown from my personal passion into a true vision.

Lulu Orry was my beautiful grandmother. This is also an homage to her